BUYER PERSONA & CUSTOMER JOURNEY
JOIN YOUR CUSTOMERS ON THEIR JOURNEY
FOUNDATIONS OF AN IDEAL CUSTOMER APPROACH
A detailed analysis of all available customer data is necessary for a meaningful buyer persona. Do know the age, residence and shopping behaviour of your customer? Which social media channels does your customer prefer? What keywords do they use to find solutions to their problems? Combine this information with current case studies on your target audience and industry-specific trends to derive selection characteristics or communication preferences in the purchasing process. Adjust this image to a typical day at your company by interviewing customers and your colleagues in sales and service. The effort you put into this will pay off. All this information paints a detailed picture of customer wishes and needs, and allow you to prepare a buyer persona of your ideal customer.
Launch high-intensity programs in which your team will find quick, high-quality solutions to key, acute business challenges with our help – in just five days. For example, implement sophisticated customer journey strategies.
FROM INSPIRATION TO A DONE DEAL
Once you have created a buyer persona, you can turn to your customer journey. The journey is based on the analyses of the buyer persona and links these to your company. The journey is a path with possible touch points for a customer within the context of the process for taking decisions and making a purchase. The better your prediction or understanding of buyer persona behaviour, the more precise the coordination of this with the relevant touch points, including newsletters, social media posts, service offerings and, of course, your website. A detailed map of the buyer persona and customer journey is the foundation of a successful customer experience strategy:
- design and interact with relevant campaigns for your customers and potential customers
- position relevant information, products or services at appropriate touch points
- design consistent customer journeys across all online and offline channels
- create unique purchasing and service experiences that are tailored to the wishes and needs of your customers