360° CUSTOMER VIEW & CRM

KNOWLEDGE? UP PERISCOPE!

The company that truly knows its customers has what it takes to excite a customer with targeted marketing and ensure loyalty. The key to this success is access to comprehensive customer data, stored on cutting-edge platforms, updated continuously and available on demand. The potential of digital solutions for successful customer relationship management (CRM) are more diverse than ever. But many companies have yet to take advantage of them.

BUILDING KNOWLEDGE STRATEGICALLY

Implementing modern CRM software has far-reaching effects on internal business processes and should be well planned. An experienced partner can help you define milestones for achieving your objectives. An experienced partner can provide change management as you embark on your journey digital transformation. We help you identify data silos and the work steps that lead to them, and develop a comprehensive strategy for successfully eliminating them. Soon, isolated customer data will be part of adaptable customer profiles that are a source of knowledge on which decisions can taken.

A CRM ROLL-OUT NEED NOT ALWAYS BE A MAMMOTH PROJECT! OUR DEFINED PROJECT PHASES GIVE YOU A LIFT TO SUCCESS IN THE FAST LANE.

Achim Beckmann, COO, B4B Solutions

VIBRANT CUSTOMER PROFILES THAT ADD VALUE

Match your customers' wishes to tailor-made product offerings, increasing both customer satisfaction and sales success. A CRM solution gives you a detailed 360° view of your customers, optimally supporting you in designing fitting offers. Adaptable customer profiles cover the entire customer journey, including address data, audience-relevant information and recent purchases, and supply real-time data to your sales team wherever and whenever.

GUIDE TO

CUSTOMERRELATIONSHIPMANAGEMENT

Our guide outlines the top 10 dos and don'ts for a successful CRM system roll-out.

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ENSURE SUCCESS WITH OMNI-CHANNEL AND AUTOMATION

Today, customers have high expectations for a company's digital presence. Today, increased mobility means that customers choose the products, service and companies that have won the battle for multi-media attention. An omni-channel marketing strategy and automated marketing processes permit you to meet your customers individually on their preferred channel. The customer-orientated approach is the basis of a solid customer relationship and supports you in developing promising contacts.

TARGET CUSTOMER WISHES.

Today, fast, automated service processes are essentially expected. The more you know about your customers, the better you will be able to meet individual, acute needs and requirements. This assures a high level of customer satisfaction, which in turn allows customers to trust you, become loyal and deepen ties to you. Customer data should be collected long before you close a deal, not merely during the sales process. The more channels you make available to your customers, the more customer data you can generate and map.