Capturing the Midmarket / CeBIT 2007

AC Group shifting All for One more and more to the core of its business activities as a full-scale SAP service provider. Winning over small to mid-sized businesses with fixed-price packages based on SAP industry solutions for the machine-making, automotive and service-provider sectors.

Stuttgart, 05 February 2007 – The AC Group is moving forward along the path of sustained growth with its strategy of being a full-scale SAP services provider covering the entire IT value chain in the midmarket sector and making All for One the centrepiece of its business activities. This IT service provider, one that operates primarily in countries where German is spoken and wants to capture specific industry segments among small to mid-sized businesses, will be communicating further growth during its participation at the CeBIT 2007 trade show. As a result, newly designed industry-specific fixed-price packages will be the main attraction during the company's exhibition at this world's largest and leading computer and digital trade show. These packages are based on the SAP industry solutions for machine-making and systems engineering (All for Machine), the automotive parts industry (All for Automotive) and for service providers (All for Service). These fixed-price packages now give companies the investment security of a SAP solution from a leading full-scale SAP service provider right in the project rollout phase. Client companies then use these industry-specific and extensively preconfigured fixed-price packages to systematically integrate their entire enterprise process landscape with SAP through lean and economical implementation projects. Also contributing to this, and making their debut at the CeBIT 2007, are the fixed-price packages Business Intelligence Logistics Portal, the SAP Sales Portal and the Engineering Cockpit, which improve the responsiveness, predictability and control of midmarket-company business operations and are often utilised to support changes in their business models. Today the business, IT applications and IT operations are merging closer and closer together. This development is also addressed by a fixed-price package that will be shown for the first time at the CeBIT 2007 and not only includes the industry solution and its implementation, but its operation within the Managed IT Service Center as well. The fact that these packages are clearly tailored to a specific branch and industry eliminates the need for extensive functional specifications that are so often created for the process of selecting and implementing ERP solutions among midmarket companies.

The service-oriented architecture (SOA) of mySAP ERP 2005 and SAP Netweaver provides the technological basis for these new fixed-price packages. With it, new standards are being set for incorporating the kinds of widely used and often well-functioning third-party solutions and subsystems outside the core ERP application found in small to mid-sized companies, and which are usually inadequately integrated and fail to deliver the required transparency across all the enterprise processes. This means that we can expect to see increased use of service-oriented architectures in midmarket companies - a development that promises additional growth potential for the AC Group.

Venue: CeBIT 2007, Hall 4, Booth F38, 15 to 21 March 2007, Hanover, Germany

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Press Conference: Individual discussions on 15 and 16 March, as well as on 19 March 2007 at the exhibition booth.