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New On-Demand Solution / SAP Business ByDesign

New »off-the-rack« product enhancing the current »bespoke SAP line.« Favourable resumé during presentation in New York. Decisive step toward industrialising software applications benefits the use of SAP in small to mid-sized enterprises. Scepticism about on-demand products reaching a turning point. Role of leading SAP midmarket partners reinforced.

Stuttgart, 21 September 2007 – On-demand solutions within the midmarket sector have so far only covered what are mostly sub-areas such as customer relationship management (CRM), and that with only a moderate degree of success. »This should change forever now that SAP Business ByDesign has been introduced,« reported the new AC-Service board spokesman Lars Landwehrkamp on 19 September 2007 from the Nokia Theatre on New York's Time Square in conjunction with the grand premiere of SAP Business ByDesign. Known prior to this under its code name »A1S«, SAP Business ByDesign is a completely new type of business process solution that is provided over the Internet under leasing models, and which is geared primarily to companies that have previously not been using any integrated business software and require neither industry functionalities with the related functional depth nor any specific extensions. Landwehrkamp, who as managing director of the AC-Service subsidiary All for One, was involved right from the start in the development of Business ByDesign's go-to-market strategy and as such was the only SAP partner from Germany attending the event in New York on 19 September, estimates »that there are more than 12,000 companies in countries where German in spoken that are either still operating without any integrated business applications, or are difficult to get through to even with the existing Business All-in-One solutions, as they are now called, and despite their extensive industry-specific defaults. This is where we will leverage Business ByDesign.« Landwehrkamp continues by pointing out that a decisive cornerstone for the success of SAP Business ByDesign may well be »the relationship between SAP and selected partners, who themselves have their own partner channels as multipliers and can already point to extensive experience with on-demand-like SAP software services. As an outsourcing partner, we have tremendous experience in operating and support issues, as well as in on-demand services in specialised fields such as human resources. What's more, we are considered as being extremely strong on sales and enjoy a large partner network to go along with it.« The roots of All for One lie in the sales of software licenses.