Moving Ahead with SAP

All for One Midmarket AG and Reifenhäuser Group: World’s largest extrusion technology company chooses All for One to implement SAP in all its group companies / Implementation service from the Outsourcing Service Center / Sage Bäurer legacy applications to be replaced / Increased demand in emerging economies a source of new orders in Germany

Filderstadt, 26 April 2010 – Industries hardest hit by the crisis, such as the machinery and equipment manufacturing sector, are increasingly making a comeback. Shortly after signing a framework agreement with Wittenstein AG, the family-owned company of VDMA German Engineering Federation chairman Dr. Manfred Wittenstein, All for One Midmarket AG has just signed up the Troisdorf-based Reifenhäuser Group as yet another »heavyweight« and will be implementing its SAP Business All in One industry solution All for Machine. This third-generation family business, now led by the brothers Bernd, Klaus and Ulrich Reifenhäuser, is the world’s largest supplier of machinery and equipment for processing (»plasticizing«) thermoplastic materials.

The associated preliminary study, which serves primarily to specify processes and is using a total cost of ownership (TOC) analysis to identify the greatest areas for potential savings, is already underway. The preliminary study’s findings will be put into action as part of the subsequent implementation project, which in addition to the parent company Reifenhäuser GmbH & Co KG Maschinenfabrik in Troisdorf will include the subsidiaries of this family holding company. Reifenhäuser exports about 90% of its products and operates worldwide. As part of this project, the SAP Business All in One industry solution All for Machine will not only replace the legacy systems Order Management and ERP (FAMAC-AM), Financial Management (FAMAC-FM) and Controlling (FAMAC-CO) that are still being supported by Sage Bäurer on the Oracle database, but also third-party applications for human resources (PAISY), travel expense accounting (HANSALOG) and time management and access control (X/TIME). MaxDB will be the database for the newly implemented SAP system. In order to relieve Reifenhäuser’s internal IT department, the SAP ERP development system will be provided and operated as an implementation service from the All for One data center. In addition to outsourcing, a key role in this will also be played by additional solutions that All for One developed for SAP ERP – in this case for sophisticated logistics processes such as for the managing of shortages and loading operations.

»Once again, it is Asia in particular that is providing the impetus for growth that will stimulate our business here in Germany«, reported Reifenhäuser CEO Ulrich Reifenhäuser. Ralf Krüger, the chief of information systems for the Reifenhäuser Group: »Our choice of an SAP industry solution from All for One Midmarket AG will help to strengthen our position not only as the world’s largest and most important extrusion technology company, but especially as the most powerful one in terms of innovation«. There has always been a strong connection between information technology and corporate strategy within the Reifenhäuser Group, which explains why some ten years ago Reifenhäuser began building a highly-respected e-business and e-procurement strategy. These kinds of early and proactive investments in internet-based business processes enabled the group to continuously expand and strengthen its purchasing program.

For All for One Midmarket AG’s CEO Lars Landwehrkamp this agreement with the Reifenhäuser Group, representing a volume of some EUR 2 million, is »another indication of a gradually recovering economy«.

About Reifenhäuser

The Reifenhäuser Group is the world’s largest supplier of machinery and equipment for plasticizing thermoplastic materials. The company’s core competencies range from blown, flat and thermoforming film and sheet lines, to laminating systems, spunbond lines, extruders and extrusion tools all the way to contract manufacturing and services. Production and marketing are managed from the headquarters in Troisdorf, Germany, and its six subsidiaries: Reifenhäuser EXTRUSION, Reifenhäuser KIEFEL Extrusion, Reifenhäuser REICOFIL, Reiloy Metall, Polyrema and Reimotec. The Reifenhäuser Group employs some 1,000 people, has facilities across the globe and reported sales revenues of EUR 348 million in 2008.