Customer orientation in online trade
Learn how to effectively launch your new online store or efficiently optimize your existing platform based on a customer journey use case - get the most out of your growth opportunities.
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Online trade? Yes, but with brains.
Since the pandemic at the latest, retailers have become increasingly aware of the relevance of e-commerce as a sales channel. However, the statement "we'll just go online" does not work in this complex environment. Inefficient order processing, user-unfriendly interfaces and poor customer service are often the result.
In order to be successful in online retailing, the entire customer journey to the product must be served effectively - to achieve this, it is essential to align all relevant company areas and their processes with the digital path.
On the basis of a use case, you will receive concrete impulses on how to implement your new online platform in a target-oriented manner and successfully optimize existing stores - including success factors and stumbling blocks.