Content Page Introduction

Why companies need an error culture

The German middle class does not necessarily stand for trying out new things or taking risks. However, it can be a competitive advantage for companies to "try out" this new culture.

Taking risks and daring to try something new is not very widespread in Germany. This is shown by this study: Prof. Dr. phil. Michael Frese from the Leuphana University of Lüneburg explains in it why it is so important to promote a new way of dealing with failures and mistakes. In the future, even medium-sized companies will have to adapt to a rapidly changing market at an ever increasing speed. Customer needs are the central element here. This is accompanied by the issue of a "positive error culture", because this makes it easier to deal with new changes dynamically within the company.