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CX: Staying with the winners

A virus with C goes around the world. It changes customer behavior and forces companies to rethink. Medium-sized companies should keep this in mind in order to keep customer experiences high.

In times of corona, quarantine and restrictions - also for system-relevant customer contact - the importance of the digital customer experience (CX) for the economic success of a company becomes more and more obvious. Businesses must act to stay on course economically and to remain on the winning side after the crisis. Lukas Kerschbaum, Managing Director at B4B Solutions, reveals in an exclusive interview what customers expect from companies now and in the future.