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All for One Steeb AG

2012 – ALL FOR ONE STEEB AG

Integration is progressing as planned. All for One Midmarket AG and its subsidiary Steeb Anwendungssysteme GmbH have become All for One Steeb AG.

2011 – ALL FOR ONE STEEB – MORE PEOPLE, MORE VALUE

Together with Steeb Anwendungssysteme GmbH, which was acquired on 1 December 2011, All for One is evolving into the most powerful SAP full-service provider in the German-speaking region.

2010 – OUR STRATEGY IS WORKING – GROWING AGAINST THE TREND

Our robust business model as an SAP full-service provider and excellent service culture are paying off. Despite focusing on the equipment and machine manufacturing sectors and the automotive supply industry – which were hit hardest by the severe financial and economic crisis – All for One defies the negative trend in 2009 and 2010 and continues to grow and gain market share.

2008 – OPERATIONS IN GERMANY MERGE WITH THE HOLDING COMPANY

The integrated business model is increasingly becoming the centre of focus: The largest operating company, All for One Midmarket Solutions & Services GmbH is merged into the Group parent company All for One Midmarket AG. In the Swiss market, the Group continues to operate as Process Partner AG.

2008 – AC-SERVICE AG IS NOW CALLED ALL FOR ONE MIDMARKET AG

The new strategy is now reflected in the name of the Group parent company, as well. AC-Service AG is now called All for One Midmarket AG The shares of the SAP full-service provider start trading under the new name on 18 July. All other coordinates relating to the shares listed in the Prime Standard on the Frankfurt stock exchange remain unchanged.

2008 – SALE OF ACCURAT

A further milestone is reached as part of our strategic focus on the SAP midmarket: In May 2008, AC-Service AG successfully completes the sale of its ACCURAT business (human resource services). Together with a fundamental restructuring of our growth funding programme, the proceeds from the sale allow us to invest record amounts in further expanding our business.

2008 – BIGGEST LICENSE CONTRACT IN THE HISTORY OF ALL FOR ONE SO FAR

In March 2008, the integrated business model as SAP full-service provider culminates in the acquisition of the biggest license customer in All for One's history to date. Bruker BioSpin Group – a global leader in the manufacture of analytical solutions for magnetic resonance spectroscopy – invests around 3.1 million euros in SAP. In addition to the rollout, All for One also takes on responsibility for operating Bruker BioSpin's systems in its Managed Services Centre.

2007 – ALL FOR ONE. MEMBER OF AC-GROUP

Our new presentation in the marketplace is taking shape. All for One, AC-Service and AC-Solutions are gradually evolving into All for One Midmarket Solutions & Services GmbH in Germany and Austria. The SAP full-service portfolio is now presented uniformly in Germany and Austria under the All for One brand and with the endorsement »Member of AC-Group«.

2006 – RESTRUCTURING PROGRAMME TO BECOME SAP FULL-SERVICE PROVIDER

Offering the entire IT value chain from a single source in German-speaking regions and using an integrated business model to adopt a leading stance in the SAP midmarket: A comprehensive strategy process defines the cornerstones, roadmap and milestones of this fundamental reorganisation. AC-Group starts on a path of sustainable growth.

2006 – AC-SERVICE AG ACQUIRES ALL FOR ONE SYSTEMHAUS GMBH MIDMARKET SOLUTIONS

Sales negotiations are brought to a successful conclusion in February 2006: AC-Service AG acquires all the shares in All for One Systemhaus GmbH Midmarket Solutions from All for One Systemhaus GmbH. For both AC-Service and All for One, this step marks a milestone on the way to becoming one of the leading IT services companies in the German-speaking SAP midmarket.

AC-SERVICE AG

2005 – INTEGRATED SAP PROJECTS TAKE CENTRE STAGE

Integrated SAP projects comprising outsourcing and comprehensive consultancy services are increasingly taking centre stage. The reason for acquiring a 56% stake in KWP Kümmel Wiedmann + Partner is to expand the shared SAP HR service portfolio. Previously, the stake in Process Partner AG was increased to 100% (2004). Talks about selling All for One Systemhaus GmbH Midmarket Solutions to AC-Service AG culminate in the signing of a letter of intent in November 2005.

2004 – AFTER ACQUIRING AND DIVESTING, FOCUS SHIFTS TO OUTSOURCING SERVICES

Process Partner receives the SAP Global Business Partner Award. AC Solutions in Austria is qualified as a Special Expertise Partner for SAP Netweaver. To enable delivery of integrated projects, AC-Service had previously set up its own SAP consulting companies called AC Solutions in Germany and Austria. Process Partner's 24-hour world record SAP rollout at Schweizerischer Verein für Technische Inspektion attracts huge attention (2001).

2000 – STRATEGIC ALIGNMENT: RECURRING OUTSOURCING / PAYROLL OUTSOURCING SERVICES

AC-Service returns to its roots and focuses on recurring outsourcing / payroll outsourcing services. It sells its in-house software development activities (distribution solutions) to Bäurer AG. The reason for acquiring a 40% stake in Process Partner AG, St. Gallen, is to build an in-house SAP consulting business. One year previously, computer centre Schulte GmbH, Asslar, had been acquired to further expand payroll outsourcing activities.

1998 – AC-SERVICE AG GOES PUBLIC IN THE NEUER MARKT

Dresdner Bank (lead bank) and a syndicate comprising BHF Bank, Sal Oppenheim and Bank Vontobel take the company public on the Neuer Markt on 30 November 1998. The private equity investors continue to hold their shares. The management buyout funding is repaid in full. Newly established AC-Service AG, Stuttgart, takes over at the head of AC-Group. The payroll outsourcing activities built on Multipers HR software are acquired by IBM Germany.

1997 – SAP ENHANCES THE PORTFOLIO

The restructuring programme to becoming a divisional organisation with three strategic business units – Distribution Solutions, IT Outsourcing and Human Resource Services – is completed. AC-Service first becomes an SAP System House, then a mySAP Hosted Solutions Provider and SAP Hosting Partner to enable expansion of the SAP-based outsourcing services and to enhance its portfolio of standard software packages developed in-house.

1995 – MANAGEMENT BUYOUT

Repeated changes in shareholders – including UCC (USA), Inspectorate (CH), Meridien (UK), Adia (CH) and finally Raet (NL) – are followed in 1995 by a management buyout with key support provided by private equity investors 3i, Apax and Alpha. As part of the MBO, newly formed AC Automation Center B. V. in Haarlem, Netherlands, takes over as head of AC-Group.

1975 – STANDARD SOFTWARE FOR TECHNICAL RESALE AND INDUSTRY

Mid-range data processing technology is booming. AC-Service builds an in-house sector-oriented standard software business developing its own software for technical wholesale and industry, and gradually evolves into one of the biggest Value Added Resellers of Hewlett Packard (HP 3000) in Germany, Austria and Switzerland.

1959 – ORIGINS IN SWITZERLAND: AC-AUTOMATION CENTER AG, WETTINGEN NEAR ZURICH

AMAG Group (Automobil und Motoren AG) owned by Walter Haefner, Switzerland's largest automobile importer, carves the IT activities out of the group into AC-Automation Center AG based in Wettingen near Zurich. Companies without their own IT systems can avail themselves of professional data processing services. Expansion commences shortly afterwards as AC-Service GmbH, leading to Germany and Austria, among other countries.

ALL FOR ONE SYSTEMHAUS GMBH MIDMARKET SOLUTIONS

2006 – INTEGRATION OF THE SAP BUSINESS OF ALL FOR ONE INTO AC-SERVICE GROUP

As part of its efforts to restructure the joint stock corporation, All for One Systemhaus AG carves its SAP business out to All for One Systemhaus GmbH Midmarket Solutions. The successful business generated sales of about 23 million euros in 2005. To enhance its portfolio with outsourcing and remote services and to expand its leading market position in SAP midmarket business, All for One Midmarket Solutions is merged into listed AC-Service AG. Lars Landwehrkamp, Managing Director of All for One Midmarket Solutions, is appointed to the Management Board of AC-Service AG.

2006 – ESTABLISHMENT OF UNITED VARS

In 2006, the international SAP partners' community United VARs is founded under the leadership of All for One. United VARs is a global network that brings together globally leading SAP Value Added Resellers with the aim of delivering international projects under a central project management in accordance with uniform project standards that nevertheless incorporate national features. Focus is on local experience and best practices.

2004 – THE MOST SUCCESSFUL YEAR TO DATE FOR THE SAP BUSINESS ACTIVITIES OF ALL FOR ONE SYSTEMHAUS AG

2004 is the most successful year in the history of the company for the SAP business activities of All for One Systemhaus AG, comprising the distribution and implementation of SAP industry solutions. All for One is presented with awards for new acquisitions, best sales performance and strongest distribution team performance by SAP AG. And the Creative Award for marketing performance is also presented to All for One.

1998 – NAME CHANGE AND CONVERSION TO A JOINT STOCK CORPORATION – THE COMPANY BECOMES ALL FOR ONE SYSTEMHAUS AG

The company is converted to a joint stock corporation in 1998 and changes its name from Härle GmbH to All for One Systemhaus AG.

1995 – SAP R/3 SYSTEM HOUSE

Management consultants Härle GmbH – where the current system house business basically originated – becomes one of the first certified R/3 system houses, and as a result is qualified to distribute SAP licenses in the midmarket as a Value Added Reseller (VAR) of SAP AG.

STEEB ANWENDUNGSSYSTEME GMBH

2011 – SALE TO ALL FOR ONE MIDMARKET AG

With a base of approximately 1,000 solely German customers, Steeb is one of Germany's leading SAP System Houses. A team of around 190 employees generates sales of about 61 million euros. In December 2011, SAP sells the very profitable company to All for One Midmarket AG.

2010 – IT PARTNER TO THE WORLD'S MARKET LEADERS

Analysis reveals that 48 percent of all Steeb industrial customers rank among the world market leaders. This prompts Steeb to sponsor the 1st German Congress of Global Market Leaders. Customers of the classic ERP solutions are delighted to be offered extended support. After extending its maintenance commitment for DCW users, Steeb also put its SC/400 support on a broader footing by cooperating with a specialist partner.

2009 – SOFTWARE MODERNISATION

Steeb helps midmarket companies to modernise their IT landscape. Various companies take advantage of the financial incentive to scrap their obsolete software installations. The new solution – Steeb Fix Finance & Accounting – enables fast and affordable entry to the world of SAP for less than 40,000 euros. Numerous companies opt for Steeb, including Karwendel, UHU or ABC Group, of which globally well-known screw brand SPAX is a part.

2008 – SAP BUSINESSOBJECTS ADDED

Companies are faced directly with severe data transparency problems as a result of the global financial crisis. Steeb is prompted to strengthen the distribution of the business solutions from the SAP BusinessObjects portfolio in response. These business intelligence applications give midmarket companies a complete overview of their data and processes that is guaranteed up to date at all times. The portfolio is enhanced by a key figures cockpit developed jointly with the German Mechanical Engineering Industry Association (Verband Deutscher Maschinen und Anlagenbau, VDMA).

2007 – EARLY START WITH OFFERINGS FROM THE CLOUD

Steeb is one of the first partners for SAP's new on-demand software Business ByDesign. The company also adds a planning and management package for midmarket industrial companies to its portfolio of pre-configured business solutions, together with various additional solutions.

2006 – PACKAGE SOLUTIONS FOR VARIOUS SAP APPLICATIONS

Despite difficult market conditions, Steeb is able to increase its software licensing revenues by around 30 percent, thus strengthening its leading position among SAP System Houses in Germany. The consulting, service and support businesses are brought together in a single business unit to further improve single-source customer support. Pre-configured solutions for the price of a package: Steeb presents numerous standardised SAP-based products for ERP, CRM, Business Intelligence and HR together with new industry solutions – for the consumer goods industry, for example.

2004 – MERGER WITH DCW

Steeb is the partner with the best sales performance for SAP midmarket solutions, which earns it the »Germany SAP Business Partner Award«. The two subsidiaries of SAP AG – DCW Software Deutschland GmbH and Steeb Anwendungssysteme GmbH – are merged and continue to operate under the name of »Steeb Anwendungssysteme GmbH«.

2002 – AWARD-WINNING SERVICE

The trend towards pre-configuration in IT projects continues: Steeb develops the »Customising workshop« – a rollout concept for faster SAP implementation for smaller customers. Steeb customer Muhr und Bender is the first company in Germany to implement the new SAP ERP business application. Steeb's customer service is awarded multiple service certificates by SAP.

2000 – PRE-CONFIGURED SOLUTIONS

Helmut Steeb withdraws from the management of the company, as planned. Steeb increases its revenues by more than 31 percent to 38.0 million euros, further expanding its leadership position among SAP System Houses. During this period, the business partners' network is expanded to the same considerable extent as the portfolio of pre-configured industry solutions based on SAP R/3.

1998 – REGIONAL EXPANSION

Additional offices open in Hamburg, Munich and Ratingen near Düsseldorf. Meanwhile, a team of 132 employees is generating sales of 23.4 million euros.

1996 – R/3 SYSTEM HOUSE

Now that the SAP R/3 ERP solution is available for IBM AS/400, Steeb becomes SAP System House for the midmarket and presents its first SC/400 migration tools for SAP R/3.

1991 – SAP SUBSIDIARY

Steeb becomes a wholly-owned subsidiary of SAP AG. Joining forces with SAP marks an important step towards building the businesses over the long term. International support for customers is improved as a result – with different country and language versions, for example. Steeb subsequently focuses strongly on the mid-range market with IBM AS/400 systems.

1985 – SC/400 IS ROLLED OUT

Market rollout of the first version of the SC/400 standard software for IBM System /38 and its successor IBM AS/400.

1983 – CeBIT PIONEER

First ever participation at CeBIT. Back then, it is still part of the Hanover Industrial Fair. With its standard software for two separate firms, the company is targeting the mainframe market for IBM /370 and 43XX as well as Bull systems and the mid-range market for IBM /34, /36 and /38. To keep its customer base – which has meanwhile expanded enormously – up to date on new developments, Steeb publishes its customer magazine »Lösung« (Solution) – one of the first corporate journals in the world of IT.

1974 – START WITH 6 EMPLOYEES IN HEILBRONN

The company is established in Heilbronn by Helmut Steeb. It starts with 6 employees. An IBM System /3 Model 10 is installed to develop standard software systems. The DOS/VSE version of Steeb's products are developed on an IBM System /370-125 at automotive supply firm Läpple in Heilbronn. First major customers include Wega-Radio (Fellbach), J.A. Becker (Neckarsulm), Berner (Künzelsau), Renz (Kirchberg) and Intersport (Heilbronn). Strong growth soon makes a new building necessary – two years later, the company moves to its own premises in neighbouring Abstatt.

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